Chairman Withana further highlighted the publicity for the programme will be given by local embassies, high commissions and other missions all over the world.
Sri Lanka Tourism will target over 4000 tourists to witness the forthcoming Kelaniya Duruthu Perahara scheduled to begin on January 19.
The Perahara will parade the streets around the Kelaniya Raja Maha Viharaya premises and in the vicinity of Kelaniya from January 19 to 22.
Sri Lanka Tourism Chairman, Paddy Withana said that a global tourist promotional campaign on the historical and the religious value of Duruthu Perahara will be launched by SLT worldwide to attract more tourists to Sri Lanka during this period.
Sri Lanka Tourism (SLT) expects tourists from UK, Germany, France, Australia, USA, India Japan , South Korea, Thailand, Cambodia, Myanmar, Bhutan, Laos, Mongolia, Singapore and Taiwan at least two weeks before the commencement of the Perahara.
SLT Chairman Kumarasinghe Sirisena said this is the first time SLT is directly involved with such a foreign tourist promotional campaign and this situation is a big boost to promote the Sri Lankan tourism industry all over the world.
SLT has also planned a programme to create the awareness of Sri Lanka’s internationally renowned travel agencies, hoteliers and responsible officials in tourist destinations at historical, religious and entertaining places about the forthcoming promotional campaign.
