News ≫ Sri Lanka Gold Launches into Giant Eagle

Sri Lanka Gold Launches into Giant Eagle

Apr 25, 2016
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Fairfax, VA—Sri Lanka Gold LLC, manufacturer of Sri Lanka Gold Pure Premium King Coconut Water, is pleased to announce its first distribution deal with Giant Eagle to launch its product into select stores across the company’s footprint. The product is distributed by two of Giant Eagle’s functional beverage and produce distributors, Alber & Leff and Midland Foods.

Sri Lanka Gold Pure Premium King Coconut Water is made from the finest King Coconuts, sourced from a network of family farmers. The golden-colored King Coconut, native only to Sri Lanka, is a road-side favorite and is highly prized for its clean, crisp taste and hydrating nutrients. Known as nature’s answer to sports drinks, Sri Lanka Gold coconut water is packed with electrolytes—including potassium, magnesium and phosphorous—and, unlike it’s young green coconut cousin, contains high levels of Vitamin C. Made from hand-selected coconuts, and never heat-treated, Sri Lanka Gold retains all the flavor and nutrients as Mother Nature intended. Sri Lanka Gold is Non-GMO Project Verified, Vegan Certified, and Gluten-Free.

“The coconut water market has expanded exponentially in the U.S. over the past five years. We are confident that Sri Lanka Gold can further grow the market, bringing new consumers to the category by offering a more refined taste experience,” said Sheri Pitigala, co-founder and Managing Partner of Sri Lanka Gold. “We are excited to work hand-in-hand with Giant Eagle to launch our product and share our passion for coconut water with consumers.”

Sri Lanka Gold is offered in the refrigerated section in 10oz single-serving and 16oz two-serving recyclable bottles.

About Sri Lanka Gold

Sri Lanka Gold was established in 2015 after a decade-long journey by its founding partners, Nihal and Sheri Pitigala, to bring the finest coconut water to the U.S. market. Headquartered in Fairfax, Virginia, the company’s operating philosophy is based on the triple bottom line, with a commitment to give back to the Sri Lankan communities that have cultivated the King Coconut for generations. For more information, please visit www.SriLankaGoldCoconut.com.

About Giant Eagle

Giant Eagle Inc., ranked 36 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with approximately $9.5 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with more than 420 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.

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